# Likom & Selyo

> Digital loyalty for local businesses in the Philippines. Businesses run loyalty cards (points, punch, cashback, membership, VIP tiers), a fraud-safe counter, campaigns and hourly customer insights (RFM, retention, lifetime value) in Selyo (https://selyo.likom.co). Customers collect every card in the free Likom wallet (https://likom.co). Selyo is free during early access. Contact: hello@likom.co.

## Products

- [Likom & Selyo: Digital Loyalty Cards & Customer Insights](https://app.likom.co/): Digital loyalty cards, stamp cards and customer analytics for local businesses in the Philippines. Run it in Selyo; customers collect in Likom. Free to start.
- [Likom: One Wallet for All Your Loyalty Cards](https://app.likom.co/likom): Likom is the free wallet for loyalty cards from local shops in the Philippines. Collect stamps, points and cashback, redeem rewards and receive gifts.
- [Selyo: Customer Loyalty & Business Intelligence Platform](https://app.likom.co/selyo): Selyo is the loyalty and business intelligence platform for local businesses: loyalty cards, a fraud-safe counter, campaigns and hourly customer insights.
- [Pricing: Free Loyalty Program Software](https://app.likom.co/pricing): Selyo is free during early access. See the draft plans from ₱0 to ₱9,999 a month: branches, staff, card types and campaigns. Likom is free for customers.

## Features

- [Features: Loyalty Cards, Rewards & Customer Analytics](https://app.likom.co/features): Every Selyo and Likom feature: digital loyalty and stamp cards, points, rewards, customer management, RFM, CLV, business intelligence and campaigns.
- [Digital Loyalty Cards for Local Businesses](https://app.likom.co/features/digital-loyalty-cards): Create digital loyalty cards in Selyo: points, punch, cashback, membership and VIP tiers. Customers add them to Likom by scanning a QR. Free in early access.
- [Digital Stamp Card (Punch Card) App](https://app.likom.co/features/digital-stamp-cards): Replace paper stamp cards with a digital punch card. Set the number of stamps and the reward in Selyo; customers collect stamps in the free Likom app.
- [Rewards Management for Loyalty Programs](https://app.likom.co/features/rewards-management): Create rewards customers redeem with points, punches or cashback. Run vouchers, gift cards and double-points boosts, and track every redemption in Selyo.
- [Loyalty Points System for Small Businesses](https://app.likom.co/features/points-system): Run a loyalty points system without a POS. Set points per peso, rounding, expiry and tier multipliers in Selyo. Balances are calculated on the server.
- [Customer Management for Loyalty Programs](https://app.likom.co/features/customer-management): See every cardholder in Selyo: visits, spend, balances and history. Find customers without their phone, pause cards and keep a full audit trail.
- [Customer Segmentation for Small Businesses](https://app.likom.co/features/customer-segmentation): Selyo groups your customers by lifecycle and RFM: new, loyal, at risk, lost. Tap a group to see who is in it and send them the right message.
- [Customer Analytics Dashboard for Local Shops](https://app.likom.co/features/customer-analytics): See repeat customers, retention by month, visit frequency, busy hours and where customers come from. Selyo Insights refresh every hour.
- [RFM Analysis Software for Small Businesses](https://app.likom.co/features/rfm-analysis): Selyo scores every cardholder on Recency, Frequency and Monetary value and groups them into segments like Champions and At Risk. No spreadsheet needed.
- [Customer Lifetime Value (CLV) Tracking](https://app.likom.co/features/customer-lifetime-value): Track customer lifetime value from real visits: average CLV, lifespan, visit frequency and top customers. See what loyalty is worth to your business.
- [Business Intelligence for Small Businesses](https://app.likom.co/features/business-intelligence): Selyo turns loyalty scans into business intelligence: sales trends, repeat customers, busy hours, branches, rewards and campaign results, refreshed hourly.
- [Loyalty Marketing Campaigns: Win-back & Birthday](https://app.likom.co/features/marketing-campaigns): Send announcements, featured promotions, automatic win-back and birthday messages to cardholders in Likom. Track delivered, read, tapped and came in.

## Solutions

- [Loyalty Program Solutions by Industry](https://app.likom.co/solutions): Loyalty programs for cafés, restaurants, salons, barbershops, bakeries, dental clinics, retail and small businesses in the Philippines.
- [Loyalty Program for Cafés & Coffee Shops](https://app.likom.co/solutions/cafes): A digital coffee loyalty card for cafés and milk tea shops in the Philippines. Buy 9, get 1 free, points and birthday drinks, with no POS needed.
- [Restaurant Loyalty Program & Rewards App](https://app.likom.co/solutions/restaurants): Run a restaurant loyalty program with points, VIP tiers, birthday rewards and win-back messages. See busy times and repeat diners in Selyo.
- [Salon & Spa Loyalty Program and Memberships](https://app.likom.co/solutions/salons): Loyalty for salons and spas: memberships, service punch cards, VIP tiers and automatic win-back messages when a client is due back.
- [Barbershop Loyalty Card App](https://app.likom.co/solutions/barbershops): A digital barbershop loyalty card: every 6th haircut free, staff accounts per barber, and a reminder when a regular is overdue for a cut.
- [Bakery Loyalty Program & Digital Stamp Card](https://app.likom.co/solutions/bakeries): A bakery loyalty program for daily customers: stamp cards with a minimum spend, points, birthday cake rewards and busy-hour insights.
- [Patient Loyalty Program for Dental Clinics](https://app.likom.co/solutions/dental-clinics): A patient loyalty and membership program for dental and wellness clinics: membership plans, referral-friendly rewards and privacy-first records.
- [Retail Loyalty Program for Boutiques & Shops](https://app.likom.co/solutions/retail): A retail loyalty program for boutiques and specialty shops: points, VIP tiers, gift cards, events and customer insights, without a POS integration.
- [Loyalty Program for Small Businesses in the Philippines](https://app.likom.co/solutions/small-businesses): A simple loyalty program for small businesses: digital cards, a fast counter scan, rewards and customer insights. Free in early access, no hardware.

## Guides and tools

- [Free Guides: Loyalty, Retention, RFM & BI](https://app.likom.co/resources): Free guides for small businesses: loyalty program guide, customer retention guide, RFM analysis guide, BI guide and an analytics glossary.
- [Loyalty Program Guide for Small Businesses (2026)](https://app.likom.co/resources/loyalty-program-guide): Everything a local business needs to plan, launch and measure a loyalty program: types, rewards, costs, launch checklist and the metrics to watch.
- [Customer Retention Guide for Local Businesses](https://app.likom.co/resources/customer-retention-guide): How to measure and improve customer retention: retention rate, churn, cohorts, the second visit, win-back and loyalty. With formulas and examples.
- [RFM Analysis Guide: Segment Customers Step by Step](https://app.likom.co/resources/rfm-analysis-guide): Learn RFM analysis step by step: collect the data, score recency, frequency and monetary value, name the segments and choose actions for each.
- [Business Intelligence Guide for Small Businesses](https://app.likom.co/resources/business-intelligence-guide): A practical BI guide for small businesses: which metrics to track, how to build a weekly review, how to read trends and avoid common data mistakes.
- [Business Analytics Glossary: Loyalty & Retention Terms](https://app.likom.co/resources/business-analytics-glossary): Definitions of loyalty, retention and analytics terms: ATV, CLV, churn, cohort, RFM, repeat purchase rate, loyalty liability, breakage and more.
- [Free Loyalty & Retention Calculators](https://app.likom.co/tools): Free calculators for small businesses: loyalty points, customer lifetime value, retention rate, repeat purchase rate and marketing ROI.
- [Loyalty Points Calculator: Reward Cost & Give-back](https://app.likom.co/tools/loyalty-points-calculator): Free loyalty points calculator. Enter your earn rate, reward cost and points needed to see the spend to earn a reward and your give-back percentage.
- [Customer Lifetime Value (CLV) Calculator](https://app.likom.co/tools/customer-lifetime-value-calculator): Free customer lifetime value calculator. Enter average spend, visits and how long customers stay to estimate CLV in pesos, plus gross-margin CLV.
- [Customer Retention Rate Calculator (CRR & Churn)](https://app.likom.co/tools/customer-retention-calculator): Free customer retention rate calculator. Enter customers at the start and end of a period and new customers to get retention and churn rates.
- [Repeat Purchase Rate Calculator](https://app.likom.co/tools/repeat-purchase-rate-calculator): Free repeat purchase rate calculator: the share of customers who bought more than once. Compare periods and see how many more regulars you need.
- [Marketing ROI Calculator for Small Businesses](https://app.likom.co/tools/marketing-roi-calculator): Free marketing ROI calculator for promos and campaigns. Enter cost, customers who came in, spend and margin to see return on investment.

## Documentation

- [Documentation: Likom & Selyo Help Center](https://app.likom.co/docs): Help for Likom and Selyo: getting started, customer account and cards, business setup, loyalty programs, Counter, campaigns, Insights and billing.
- [Getting Started with Likom and Selyo](https://app.likom.co/docs/getting-started): Start here: how Likom (for customers) and Selyo (for businesses) work together, and the first steps for each.
- [Likom Help: Your Loyalty Card Wallet](https://app.likom.co/docs/likom): Help for Likom, the free wallet for loyalty cards from local shops: account, cards, stamps, points, rewards and gifts.
- [Create a Likom Account](https://app.likom.co/docs/likom/account-setup): How to sign up for Likom, verify your email or mobile, log in, reset your password and delete your account.
- [Add and Use Loyalty Cards in Likom](https://app.likom.co/docs/likom/digital-loyalty-cards): How to add a shop's loyalty card to Likom by scanning its QR, see your balance and progress, and delete or restore a card.
- [Collect Stamps on a Punch Card](https://app.likom.co/docs/likom/collecting-stamps): How to collect stamps on a digital punch card in Likom: show your card QR at the counter, watch your progress and claim the reward.
- [Earn Points and Cashback in Likom](https://app.likom.co/docs/likom/earning-points): How points and cashback work in Likom: how they are calculated, VIP tiers, boosts and expiry.
- [Redeem Rewards, Deals and Gifts in Likom](https://app.likom.co/docs/likom/redeeming-rewards): How to redeem rewards and deals in Likom, and use gift cards, vouchers and event tickets at the counter.
- [Selyo Docs: Loyalty & Business Intelligence](https://app.likom.co/docs/selyo): Guides for Selyo, the loyalty and business intelligence portal for local businesses: setup, cards, Counter, customers, campaigns and Insights.
- [Getting Started with Selyo](https://app.likom.co/docs/selyo/getting-started): Create a Selyo account, set up your business, build your first loyalty card and record your first purchase at the Counter.
- [Business, Branch and Team Setup](https://app.likom.co/docs/selyo/business-setup): Set up your business in Selyo: profile, branches, VAT, time zone, team roles, custom staff roles and approvals.
- [Create Loyalty Programs: Points, Punch, Tiers](https://app.likom.co/docs/selyo/loyalty-programs): Build loyalty card programs in Selyo: points, punch, cashback, membership and VIP tiers, card design, earning rules, promotions and boosts.
- [Manage Customers and Use the Counter](https://app.likom.co/docs/selyo/customer-management): Serve customers at the Selyo Counter, find customers without their phone, view history, and pause or restore cardholders.
- [Marketing Campaigns: Win-back, Birthday](https://app.likom.co/docs/selyo/campaigns): Send announcements, featured promotions, win-back and birthday messages to your cardholders in Likom, and read the results.
- [Insights and Analytics Dashboard](https://app.likom.co/docs/selyo/analytics): Read Selyo Insights: Overview, Sales, Customers (RFM, retention, map), Busy times, Loyalty & rewards and Marketing. Refreshed hourly.
- [Ledger, Exports and Audit Reports](https://app.likom.co/docs/selyo/reports): Selyo reports: the ledger of every earn and redemption, CSV export, loyalty liability, and the audit log of every change.
- [Billing and Plans](https://app.likom.co/docs/billing): Selyo is free during early access. How the draft plans work, notice before any fee, and what Likom costs customers (nothing).
- [Frequently Asked Questions](https://app.likom.co/docs/faq): Answers to common questions about Likom and Selyo: cost, apps, hardware, data, branches, fraud and support.
- [Troubleshooting Common Problems](https://app.likom.co/docs/troubleshooting): Fixes for common problems: camera won't scan, QR expired, verification code not arriving, update messages and login issues.

## Blog

- [Blog: Customer Loyalty, Retention & BI for Small Business](https://app.likom.co/blog): Practical articles for local business owners on customer loyalty, retention, marketing, analytics and business intelligence.
- [Business Intelligence for Small Businesses](https://app.likom.co/blog/business-intelligence): Practical business intelligence for small shops: which numbers matter, how to read them and what to do next.
- [Customer Loyalty Program Ideas & Advice](https://app.likom.co/blog/customer-loyalty): How to design a loyalty program that works for a local business: rewards, stamp cards, points and tiers.
- [Customer Retention Strategies for Local Shops](https://app.likom.co/blog/customer-retention): Customer retention strategies for small businesses: win-back, second visits, churn and keeping regulars.
- [Small Business Growth Tips](https://app.likom.co/blog/business-growth): Growth advice for local businesses in the Philippines: more visits, bigger baskets and new branches.
- [Local Business Marketing Ideas](https://app.likom.co/blog/marketing): Marketing ideas for cafés, salons and shops: birthday campaigns, announcements, QR codes and social posts.
- [Customer & Sales Analytics Explained](https://app.likom.co/blog/analytics): Customer and sales analytics explained for owners: retention cohorts, repeat rate, RFM and CLV.
- [5 Numbers Every Shop Owner Should Check Weekly](https://app.likom.co/blog/business-intelligence/five-numbers-every-shop-owner-should-check-weekly): Revenue alone hides what is happening. These five weekly numbers tell a small business owner whether customers are coming back.
- [What Is Business Intelligence for a Small Business?](https://app.likom.co/blog/business-intelligence/what-is-business-intelligence-for-small-business): Business intelligence is not only for corporations. Here is what BI means for a café, salon or shop, and how to start with data you already have.
- [How to Design a Loyalty Program That Pays for Itself](https://app.likom.co/blog/customer-loyalty/how-to-design-a-loyalty-program-that-pays-for-itself): A step-by-step way to pick the reward, the earn rate and the rules of a loyalty program so it brings customers back without eating your margin.
- [Stamp Card vs Points: Which Loyalty Program Is Better?](https://app.likom.co/blog/customer-loyalty/stamp-card-vs-points-which-is-better): Stamp cards and points programs both work, for different businesses. Compare them on simplicity, cost and fit, with examples for Philippine shops.
- [The Second Visit: Turning First-Timers into Regulars](https://app.likom.co/blog/customer-retention/the-second-visit-is-everything): Most first-time customers never return. Here is why the second visit matters so much, and five ways small businesses bring first-timers back.
- [How to Win Back Customers Who Stopped Coming](https://app.likom.co/blog/customer-retention/how-to-win-back-customers-who-stopped-coming): A practical win-back playbook for small businesses: when to reach out, what to say, what to offer, and how to tell if it worked.
- [3 Ways to Grow Sales Without Finding New Customers](https://app.likom.co/blog/business-growth/grow-sales-without-new-customers): Sales = customers × visits × spend. For local businesses, growing visits and spend from existing customers is the cheapest growth there is.
- [Repeat vs New Customers: Where Your Revenue Comes From](https://app.likom.co/blog/business-growth/repeat-customers-vs-new-customers): For most local businesses, repeat customers drive most of the revenue. Here is how to measure your split and what to do about it.
- [Birthday Marketing for Small Businesses: A Simple Guide](https://app.likom.co/blog/marketing/birthday-marketing-for-small-businesses): Birthday messages get noticed and bring customers in. How to set up birthday marketing for a café, salon or shop, with message examples.
- [QR Code Table Tents That Actually Get Scanned](https://app.likom.co/blog/marketing/qr-code-table-tents-that-get-scanned): How to design and place a QR table tent so customers scan it and join your loyalty program: size, wording, placement and staff scripts.
- [How to Read a Customer Retention Cohort (With Examples)](https://app.likom.co/blog/analytics/how-to-read-a-retention-cohort): Retention cohorts show whether customers keep coming back month after month. A plain-language guide with an example cohort table.
- [What Is RFM Analysis? A Simple Explanation for Shop Owners](https://app.likom.co/blog/analytics/what-is-rfm-analysis): RFM analysis scores customers on recency, frequency and monetary value to find your best customers and those at risk. A simple explanation with examples.

## Company and legal

- [About Likom & Selyo: Our Mission, Vision and Goal](https://app.likom.co/about): Likom and Selyo give local businesses in the Philippines digital loyalty cards, a fraud-safe counter and customer insights. Our mission, vision, goal and values.
- [The Likom & Selyo Constitution: Principles We Build By](https://app.likom.co/constitution): The constitution behind Likom and Selyo: our mission, vision, goal, values and the commitments we make to businesses, customers and ourselves.
- [Contact Likom & Selyo](https://app.likom.co/contact): Contact the Likom and Selyo team for business setup help, partnerships, press or customer support. Email hello@likom.co.
- [Partner with Likom & Selyo](https://app.likom.co/partners): Work with Likom and Selyo: consultants, agencies, POS providers and business associations helping local shops run digital loyalty.
- [Press Kit: Likom & Selyo Logos and Facts](https://app.likom.co/press): Press kit for Likom and Selyo: fact sheet, brand colours, logo usage and how to describe the products. Press contact: hello@likom.co.
- [Privacy Notice](https://app.likom.co/privacy): How Likom and Selyo handle personal information under the Philippine Data Privacy Act: summary, links to the full notices and how to make a request.
- [Terms of Use and Service](https://app.likom.co/terms): Summary of the Likom Terms of Use and Selyo Terms of Service, with links to the full, binding terms for customers and businesses.
- [Cookie Policy](https://app.likom.co/cookies): Cookies and local storage on app.likom.co, likom.co and selyo.likom.co: what is used, why, and how to control it.
- [Data Protection & Data Privacy Act Compliance](https://app.likom.co/data-protection): How Likom and Selyo protect personal data under the Philippine Data Privacy Act (RA 10173): roles, rights, retention, providers and breach notification.
- [Security at Likom & Selyo: How We Protect Your Data](https://app.likom.co/security): How Likom and Selyo protect businesses and customers: encryption, hashed passwords, rotating QR codes, server-side earning, roles and audit logs.
- [Acceptable Use Policy](https://app.likom.co/acceptable-use): What is and isn't allowed on Likom and Selyo: no fake purchases, shared QR codes, scraping, spam, misleading rewards or illegal content.