A loyalty program only works if customers join it. For most shops, joining starts with a QR on the counter or the table.

Say what they get, not what it is

"Scan for our loyalty program" is weak. "Scan: your 10th coffee is free" is strong. Lead with the reward.

Size and contrast

  • The QR at least 3–4 cm wide, larger if it is read from a distance.
  • Black on white. Coloured or inverted QR codes scan worse on older phones.
  • Leave a white border around it.

Place it where people wait

  • Next to the till, at eye level
  • On tables, where people sit with their phones out
  • On the pick-up counter while drinks are made

Give staff one line

That one line does more than the best design.

Make joining fast

If sign-up is long, people quit. Likom's sign-up is one step, then the card is in the wallet.

Check it works

Count new cardholders per week before and after you change the design or placement. Small changes like moving the tent closer to the till can make a big difference.