Points work best for restaurants
Bills vary a lot between a solo lunch and a group dinner. A points card rewards spend fairly, and tiers recognise the guests who come back most.
Reward cost, kept in check
Rewards like a dessert or a drink cost you far less than their menu price. Selyo's margin check shows what each reward costs you against the spend it takes to earn it.
Fill the slow nights
Look at the busy times heatmap after two weeks. Pick the two quietest service windows and run a boost there, then compare the next month against the last.