Last updated 15 November 2026

Article 1. Mission

Give every local business the loyalty tools and customer insight that only big chains used to have, at a price a corner shop can afford.

Article 2. Vision

A neighbourhood where every regular is recognised: customers gather the cards of the places they love in one wallet, and every shop knows who keeps it alive.

Article 3. Goal for this stage

Prove that digital loyalty brings customers back for independent shops in the Philippines, starting with cafés, bakeries and salons in one area, then grow street by street.

Article 4. Who we serve

  1. Local businesses, through Selyo: the owners and staff who run independent shops, from a single counter to a chain of branches.
  2. Their customers, through Likom: the people who keep those shops alive by coming back.

Selyo is for the business side only. Customers earn and redeem in Likom, never in Selyo.

Article 5. The reward promise

  1. Every card, point, stamp, reward, gift card, voucher and ticket belongs to the business that issued it. That business sets its value and rules.
  2. We provide the technology that calculates, records and facilitates the promise. We do not change a business's rewards, and we do not financially guarantee them.
  3. Earnings are calculated on our server from the business's published rules. We never accept a balance or an earned amount sent from a phone or typed in by hand.

Article 6. Honest numbers

  1. Every figure says what it counts. Revenue from loyalty scans is labelled as such; estimates are labelled estimated.
  2. We do not claim cause where we can only show correlation. "Came in within 7 days" is not "came because of the message".
  3. We never publish made-up figures about our customers or our results. Sample data is always marked as sample data.

Article 7. Customer dignity and privacy

  1. Customers join a shop's program by choice, can mute any shop's marketing, and can delete their account at any time, with 30 days to change their mind.
  2. A business sees what it needs to serve its own customers, and staff see only what their role allows.
  3. We follow the Philippine Data Privacy Act of 2012 and honour the rights other laws give people where they apply. We never sell personal data.
  4. Nobody receives a message they didn't sign up for. A birthday is used for a birthday greeting, not for profiling.

Article 8. Safety at the counter

  1. Card codes rotate and work once. Every staff member has their own login. Every action is in an audit log that cannot be edited.
  2. A customer who forgot their phone can still earn; spending their rewards always needs their own QR.
  3. Security is considered in every feature, not added later.

Article 9. Fair pricing

  1. Customers never pay to use Likom.
  2. Selyo is free during early access. Before any fee, businesses get at least 30 days' notice and choose whether to continue.
  3. Prices rise gently with size; there is no sudden jump between plans. Every staff member gets a login on every paid plan, because shared logins break the audit trail.

Article 10. Product principles

  1. Small-shop first. A feature must work for one branch with one phone at the counter.
  2. Simple before complete. Ship the core that brings customers back; hide what a business doesn't need yet.
  3. No dark patterns. No fake scarcity, no hidden fees, no tricks to keep people subscribed.
  4. Accessible by default. Clear words, readable contrast, works on a 375-pixel phone screen.
  5. QR codes stay black on white, so they scan on every phone.

Article 11. Voice

Warm, short and local, like a friendly suki. Plain numbers, no jargon. We would rather say less and be right.

Article 12. Changing this constitution

These principles change only in writing, on this page, with the date. Commitments to businesses and customers (Articles 5, 7 and 9) are only ever strengthened, never weakened without notice.