Resources
Free guides for running a loyal business
In-depth, practical and free. No sign-up needed.
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Guide
The complete loyalty program guide for small businesses
Everything a local business needs to plan, launch and measure a loyalty program: types, rewards, costs, launch checklist and the metrics to watch.
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Guide
The customer retention guide for local businesses
How to measure and improve customer retention: retention rate, churn, cohorts, the second visit, win-back and loyalty. With formulas and examples.
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Guide
RFM analysis: a step-by-step guide
Learn RFM analysis step by step: collect the data, score recency, frequency and monetary value, name the segments and choose actions for each.
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Guide
Business intelligence for small businesses: a practical guide
A practical BI guide for small businesses: which metrics to track, how to build a weekly review, how to read trends and avoid common data mistakes.
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Guide
Business analytics glossary
Definitions of loyalty, retention and analytics terms: ATV, CLV, churn, cohort, RFM, repeat purchase rate, loyalty liability, breakage and more.
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