What a digital loyalty card is
A digital loyalty card does the job of a paper stamp card or a plastic points card, but lives on the customer's phone. Every visit is recorded when staff scan the card, so balances are always right, nobody forges a stamp, and you can finally see who your regulars are.
In our setup there are two sides:
- Selyo is where you, the business, build the card, set its rules and scan it at the counter.
- Likom is the free app where customers keep every card from every shop they visit.
How it works
- Build the card in Selyo. A step-by-step wizard asks how customers earn (per peso, per visit, per item), what they can redeem, and how long balances last.
- Put the card QR where people see it. Selyo gives you a QR to print for the counter, table tents, menus or receipts.
- Customers add it in Likom. They scan the QR with their phone camera, sign up in one step if they are new, and the card is in their wallet.
- Scan at every purchase. Staff open the Counter in Selyo, scan the customer's card QR, type the bill, and Selyo adds the points or punches.
- Redeem rewards. When a customer has enough, they pick a reward in Likom and staff confirm it at the Counter. The balance goes down in the ledger.
Card types you can run
| Card type | Best for | Example |
|---|---|---|
| Points | Shops with varied basket sizes | 1 point per ₱20, 60 points for a large iced coffee |
| Punch | Repeat purchases of the same item | Buy 9 haircuts, the 10th is free |
| Cashback | Rewarding spend in pesos | 3% back, spent on the next visit |
| Membership | Paid or free clubs with perks | ₱499 a year for member prices and a birthday treat |
| Tiered VIP | Rewarding your best customers more | Silver, Gold and Black tiers with higher earning |
Why digital beats paper
- No lost or forged cards. The balance is on our server, not on a piece of paper in someone's wallet.
- You see who comes back. Selyo's Insights show repeat customers, busy hours and what each card brings in.
- You can talk to cardholders. Send announcements, win-back messages and birthday greetings straight to their Likom app.
- Staff can't fake purchases easily. Every scan is tied to the staff member, the branch and the card, and every change is in the audit log.