Free tool

Customer lifetime value (CLV) calculator

Estimate what one customer is worth over the whole relationship, and what keeping them is worth.

Result

Turn on JavaScript to see results, or use the formulas below.

The formula

Margin CLV multiplies by your gross margin, which is the profit a customer brings, and the better number for deciding how much to spend keeping them.

Example

₱180 a visit, 4 visits a month, 2 years: ₱180 × 48 × 2 = ₱17,280. At 60% margin, that customer brings about ₱10,368 in gross profit.

Use it to decide

If a regular is worth ₱10,000 in profit, a ₱100 birthday reward or a ₱50 win-back offer is easy to justify.

Selyo tracks actual lifetime value from real visits.

Let Selyo measure it for you

Selyo tracks repeat customers, retention, lifetime value and campaign results from real visits, every hour.

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