Free tool

Marketing ROI calculator

Was that promo worth it? Compare what it cost with the profit it brought in.

Result

A ₱3,000 promo brings 40 customers spending ₱220 each at 60% margin: profit ₱5,280, ROI 76%.

Some customers would have come anyway. Compare with a normal week, or with similar customers who didn't get the message, and only count the extra.

In Selyo, each message shows how many customers came in within 7 days, a good starting point for this calculation.

Selyo tracks repeat customers, retention, lifetime value and campaign results from real visits, every hour.

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